Tuesday, June 03, 2008

Hugging Trees, Hugging Girls

A study conducted by GM as part of its marketing effort for its "Challenge X" alternative energy initiative found that 88% of women would "rather chat up someone with the latest fuel-efficient car versus the latest sports car."

Hank Green takes that as comforting evidence that "ecogeeks get all the girls," but it seems more likely to The Oracle that it proves that the study effectively obtained an answer that would work as part of the marketing ploy.

Does anyone really think that a Prius gets the attention of more chicks than, say, an M6?

Until last year, I drove a vehicle that got close to 40 mpg. I now drive a Jag. It is quite certain that the latter is the sounder romantic investment, though my present interest insists (unconvincingly) that it is not a factor.

Nonetheless, given rising gas prices, the guy driving the greener vehicle actually has money to take a woman on a date.


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