Saturday, April 07, 2007

Pharmaceutical Ads

For a perceptive and balanced look at the problems associated with pharmaceutical advertising, see Dr. Frank Boehm here.

I would only quibble with Dr. Boehm on one point: he says that over time he has become "more understanding and accepting" of physician advertising. I continue to believe that much of the advertising demeans the profession and tends to encourage overutilization of some types of medical services. About all that you can say in favor of physician advertising is that it isn't as demeaning as that engaged in by the legal profession.

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